Friday, January 15, 2010

If Hulk Expands his Brand, Shouldn't You?

Expanding your brand is important. You can't rely on a single idea to carry you through. Coca-Cola needs Diet Coke, Coke Zero, Caffeine Free, and (of course) Caffeine Free Diet Coke in order to cover all their bases.

Thats why the Hulk expands his brand. Why settle for regular green Hulk when you can also get Red Hulk, Grey Hulk, Smart Hulk, Rampaging Hulk, Future Hulk, etc? And then you have She-Hulk, Red She Hulk, Savage She-Hulk, A-Bomb, ad nauseum.


The Hulk knows that once you identified something that consumers like, its important to build off of that preference. Tweak your brand a little here, a little there and you can ram different variations down the consumers' throats for all eternity.

I mean, you can never have too much of a good thing. Right?
Right?
Variant Cover to "Prelude to Deadpool Corps #1" by Ed McGuinness

... I think I smell "Ecocomics X-Treme" on the horizon...

15 comments:

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The Hulk should remain exactly how it is, now expansion no nothing, he is pretty darn awesome just the way it is right now.
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Its Real Super Hero..........

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