Monday, March 8, 2010

Madison Avenue VILLAINY!

Cover to the Captain America: Secret Empire Trade Paperback, art by Sal Buscema

While paging through the Captain America: Secret Empire trade paperback, I noticed an interesting plot point.

The main focus of the story involves an underground organization called the Secret Empire trying to discredit Captain America as America's #1 hero and replace him with their candidate, Moonstone.

So how does the Secret Empire go about discrediting Cap? They use a Madison Avenue advertising firm. And they choose correctly. The fictional ad firm belonging to Quentin Harderman frames Cap for murder and theft and makes Moonstone a hero for beating the tar out of Cap. And throughout the book, the Madison Avenue suits are only too happy to assist the Secret Empire in taking over America (and eventually, THE WORLD)! In fact, when the frame is revealed to different characters in the story (namely The Falcon, Professor Xavier, and Nick Fury) no one is surprised that Madison Avenue Ad Executives would stoop so low.

So this has me thinking: what evils does advertising have in store for us in the future? Is the marketing of the iPhone and the Snuggee some sort of harbinger for the doom to come?

Is Madison Avenue working against us right now?




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20 comments:

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    Sure it's bad news. Just look what Don Draper did to poor Abed! (btw, where does Abed rank in "Batmans of the decade? ahead of Christian Bale?)

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